ST. PETERSBURG, Fla. – The Tampa Bay Rowdies today unveiled the club’s Home and Away kits from CHARLY for the 2026 USL Championship season, featuring the familiar Rowdies Green and Gold colors and new front-of-kit partner Union Home Mortgage.
The 2026 season marks a new era for the Rowdies, with the club welcoming nearly 20 new players in the offseason to form a completely revamped roster. Those fresh faces will don the Rowdies timeless hoop sleeves on both the CHARLY Home and Away Kits as they look to return the club to glory.
White remains the primary color of the CHARLY Home Kit, which also includes green accents along the sides and golden yellow on both shoulders. The green CHARLY Away Kit is adorned with golden yellow on its sides. Both kits feature a flush collar along the neckline that is a nod to soccer shirts of the past.
Each kit also showcases the modernized version of the club’s classic Ralph Rowdy character on the lower right-side hem, while the inner collar bears a “7510” logo in honor of the Rowdies very first season in 1975 and the first season of the Modern Era in 2010.
In addition to Union Home Mortgage taking over as front-of-kit partner, the Rowdies are excited to welcome Publix as a new kit partner for 2026. Publix’s logo will be displayed on the upper back of this year’s kits. The Rowdies are also grateful to have Orlando Health and Morgan Automotive Group return as kit partners, appearing on the lower back and right sleeve, respectively.
“Honoring tradition is core to who we are as a club,” said Ryan Helfrick, President of the Tampa Bay Rowdies. “This year’s kits are a testament to that, and we look forward to seeing how this year’s roster of newcomers embraces that legacy and makes it their own while wearing the Green and Gold colors that have so much meaning to our passionate fans.”
Fans can purchase 2026 home and away replica kits online at The Bay Republic, the Official Team Retailer of the Tampa Bay Rowdies. Replica kits will also be available to buy from The Bay Republic Team Store located at Al Lang Stadium at the Home Opener on Saturday, March 21 as the Rowdies host Pittsburgh Riverhounds SC. Follow The Bay Republic on Instagram, X, Facebook, and TikTok.
About Tampa Bay Rowdies
The Tampa Bay Rowdies are a professional soccer club, competing as a member of the USL Championship since 2017. Carrying on the legacy of the club’s original era, the modern Rowdies were reborn in 2010 and quickly established themselves as one of the United States’ premier soccer clubs, winning the North American Soccer League’s Soccer Bowl Championship in 2012. Since joining the USL Championship, the Rowdies have captured two Eastern Conference titles and one USL Championship Players’ Shield. From 1975-1984, the Rowdies were one of the most successful teams in the original NASL, winning the Soccer Bowl Championship in 1975 and reaching the final again in 1978 and 1979. The Rowdies home stadium is Al Lang Stadium in downtown St. Petersburg, Florida.
ABOUT CHARLY
Established in 1949 in Mexico City, CHARLY is a leading soccer brand that is an official partner of the United Soccer League (United States). The company, a third-generation family-owned and operated business based in León, Guanajuato, rebranded as CHARLY in 1977 and entered the soccer space in 2014, when it launched CHARLY Fútbol. They sponsor four Liga MX teams – Atlas, Atlético de San Luis, León, and Santos Laguna – making CHARLY the league’s most prominent brand. On the USL side, CHARLY sponsors Monterey Bay FC, Oakland Roots, Ozark United FC, San Antonio FC, and the Tampa Bay Rowdies. Additionally, CHARLY sponsors Oakland Soul in the USL W League. To learn more about CHARLY, visit charly.us or follow CHARLY on Instagram, Facebook, LinkedIn, X, and @charlyfutbol on Instagram.
