TAMPA, Fla. (December 17, 2024) – The Tampa Bay Rowdies announced today that Leon, Mexico-based soccer brand CHARLY as the club’s Official Apparel Partner ahead of the 2025 USL Championship season.
The new, multi-year partnership kicks off an exciting season for the Tampa Bay Rowdies as the club celebrates its 50th Anniversary in 2025. Additionally, as the club’s apparel partner, CHARLY will outfit the Rowdies youth development programs, Little Rowdies and Junior Rowdies.
“As we embark on a historic 2025 season celebrating our 50th anniversary, we’re excited to begin a new partnership with CHARLY,” said Tampa Bay Rowdies President Ryan Helfrick. “We’re eager to unveil our new custom kits in the new year, which will pay homage to our club’s roots. Working with an apparel partner as creative and innovative as CHARLY will allow us the opportunity to develop kit designs that reflect not just the Rowdies rich history, but also the unique culture and vibrancy of the Tampa Bay region in the future.”
The Rowdies will unveil a new primary and secondary kit ahead of the 2025 season. Fans can also expect a third, alternate kit to be unveiled this summer. Additionally, CHARLY will create a new merchandise line of Rowdies clothing and activewear available to purchase before the start of the 2025 season online via The Bay Republic Team Store.
“We are honored that the Tampa Bay Rowdies have chosen us as their new apparel partner entering their 50th anniversary season,” said Sports Marketing Director Mauricio Rodríguez Vallejo. “We look forward to the kits debuting on the pitch and the fans getting their hands on our unique designs.”
CHARLY, headquartered in León, Mexico, is the official apparel partner for the United Soccer League, and Mexico’s Liga MX and the kit provider for five Liga MX clubs, including León, Pachuca, Atlas and Santos Laguna. In the U.S., the brand currently works with Oakland Roots and Soul SC, Ozark United FC and Pittsburgh Riverhounds SC and has outfitted San Diego Loyal and Memphis 901 FC.
About Tampa Bay Rowdies:
The Tampa Bay Rowdies are a professional soccer club, competing as a member of the USL Championship since 2017. The Rowdies home stadium is Al Lang Stadium in downtown St. Petersburg, Fla. Carrying on the legacy of the club’s original era, the modern Rowdies were reborn in 2010 and quickly established themselves as one of the United States’ premier soccer clubs, winning the North American Soccer League’s Soccer Bowl Champions in 2012. Since joining the USL Championship, the Rowdies have captured two Eastern Conference titles and one regular season championship. From 1975-1984, the Rowdies were one of the most successful teams in the original NASL, winning the Soccer Bowl Championship in 1975 and reaching the final again in 1978 and 1979. More information on The Rowdies can be found at www.rowdiessoccer.com.
About CHARLY:
Established in 1949 in Mexico City, CHARLY is a leading soccer brand that is an official partner of both Liga MX (Mexico) and the United Soccer League (United States). The company, a third-generation family-owned and operated business based out of León, Guanajuato, rebranded to CHARLY in 1977 and entered the soccer space in 2014 when they launched CHARLY Fútbol. They sponsor five Liga MX teams – Atlas, León, Xolos, Pachuca, and Santos Laguna, making CHARLY the most prominent brand represented in the league. On the USL side, CHARLY sponsors the Oakland Roots, Ozark United FC, Pittsburgh Riverhounds, and the Tampa Bay Rowdies. To learn more about CHARLY, visit charly.com or follow CHARLY on Facebook, LinkedIn, X, and @charlyfutbol on Instagram.
