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Hearst Television Station Group Inks Exclusive Promotional & Broadcast Partnership with Rowdies

By Rowdies Communications, 03/08/17, 2:45PM EST


MOR-TV, thisTV Tampa Bay, and estrellaTV Tampa Bay team up for 2017 Season

March 8, 2017 (ST. PETERSBURG, FL) – MOR-TV, thisTV Tampa Bay and estrellaTV Tampa Bay, all Hearst Television owned properties, announce today an exclusive promotional and broadcast partnership with the Tampa Bay Rowdies for the 2017 season.  Included in this deal is a multi-station promotional partnership for the 2017 season, plus all 2017 Rowdies USL home matches will be broadcast LIVE and in PRIMETIME on thisTV Tampa Bay, Tampa Bay’s first 24-hour broadcast movie channel.

“We are excited to partner with the Tampa Bay Rowdies and look forward to the 2017 season!” said Pam Barber, President and GM, MOR-TV.

The season opener kicks off on Saturday, March 25th 7:00PM at Al Lang Stadium against Orlando City B.

ThisTV Tampa Bay can be found over-the-air on 32.2; Spectrum on 630; Frontier Fios on 463; and Comcast on 229.  A full season home schedule can be found on page 2 of this release. ThisTV Tampa Bay is available in nearly 2 million homes in Tampa Bay’s TV market providing the opportunity for more than one million additional fans to see the Rowdies in action at Al Lang Field, as compared to previous seasons.

*Source: Nielsen Feb. 2017

About Hearst Television                                                                                                                                                                        Hearst Television owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more.  Hearst Television is recognized as one of the industry's premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.  Hearst Television is a wholly owned subsidiary of Hearst.  The Company’s Web address is

About This-TV Tampa Bay
ThisTV is a Hearst Television owned network affiliate, and is Tampa Bay’s first and most watched 24 hour broadcast movie channel, featuring the best in motion picture entertainment with more than 4,000 available titles from the famed MGM movie library.  thisTV is a sister station to MOR-TV, America’s #1* Independent Television Station.  ThisTV can be found digitally at 32.2, and on Spectrum 630, Frontier Fios on 463, and on Comcast 229.

*Source: Nielsen, Live Plus Same Day Ratings, Top 25 LPM Markets; Tampa-St. Petersburg-Sarasota Adults 18-34, Adults 18-49, & Adults 25-54 Live + SD November‘16 M-F 6p-8p time adjusted.

About estrellaTV Tampa Bay
Since its late 2009 launch, Estrella TV has established itself as a top-4 U.S. Hispanic television network.  Now covering nearly 80% of the Hispanic TV households in America, the broadcast network has achieved its fast-track success by programming high-quality all-original programs produced in-house featuring well-known stars and popular personalities from across Latin America.  Estrella TV has built a catalog of over 6,000 hours of programming now being distributed by the company to broadcasters worldwide. In a recent report prepared jointly by prestigious consumer research firms Motivo Insights and IPSOS OTX, Estrella TV emerged at the top of all US Hispanic networks in brand recognition, affinity and loyalty among Spanish-speaking viewers nationwide. Estrella TV is owned and operated by Liberman Broadcasting, Inc., a leading Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the United States.  Visit