The Tampa Bay Rowdies announced on Friday that they have partnered with Lucid Appeal to launch the club’s first mobile app for Android and iOS. The app will provide team news, statistics, schedules, images and video gallery, user profiles, and more. In addition, the Rowdies and Lucid Appeal, a Los Angeles based mobile app development agency, will add push notifications, deals, and more to work towards a highly differentiated mobile experience for Rowdies fans.
“Partnering with the 2012 NASL Champion Rowdies is very exciting,” commented CEO of Lucid Appeal Michael Zerah. “They are the ideal partner to help take our mobile product into the soccer communities. They’ve established themselves as a premier club the league and are admired throughout the soccer industry. We’re thrilled to be collaborating with them and look forward to launching a superior mobile experience that helps engage and connect them closer to their followers and fans.”
The partnership is a large step forward in the development of a complete mobile strategy for the Rowdies that will help the club create a mobile community for its fans to connect with each other and with the team through an engaging and dynamic interface. The Rowdies will be the first soccer team that Lucid Appeal has worked with, but the company has recently developed mobile apps for the Los Angeles Lakers and the Los Angeles Clippers.
"Launching this mobile app is a part of our strategy to engage Rowdies fans across digital platforms and deliver engaging content and relevant information in all the ways our fans want to consume it,” said Rowdies CEO and General Manager Andrew Nestor. “Lucid Appeal builds a great product and has worked with premier pro sports clubs. I’m excited to provide a great, functional communication and entertainment tool to our fans and keep the Rowdies as the leader in brand and club development in the NASL.”
The mobile app will be developed over the next month, and will be released around the 2013 NASL season opener. The reigning NASL Champion Rowdies open up the 2013 season at home against the Carolina Railhawks on Saturday, April 6, 2013 at 7:30pm ET.
About Lucid Appeal:
Lucid Appeal powers mobile apps for the world's top venues, teams, brands, businesses, athletes, and more. You can start building your own mobile app in less time than it takes you to read this description. If you can update your Facebook page, you can create an app using Lucid Appeal’s “Mobile-App-Creator.”
We took the complicated guess work out of it by making it simple to design & build using our toolbox of features, specifically designed to help you engage your fans & followers. You now have the ability to create a powerful enterprise-level mobile app, at a fraction of the cost & time! (You're welcome)