TAMPA, Fla. – October 15, 2012– The Tampa Bay Rowdies and Dunn&Co. today announce a partnership in which the full-service advertising and marketing firm will work as the professional soccer team’s agency of record. Dunn&Co.’s efforts will focus on developing the Rowdies brand around the identity of its fans and the Tampa Bay community, as well as forging deeper relationships with area businesses.
"The Rowdies have established a solid foundation in the Tampa Bay market over our first three seasons with a great brand, a winning team on the field, and a unique game day experience. We have increased stability with our new stadium agreement and the continued growth of our league. The Rowdies have hired Dunn&Co. as agency of record to help further develop the Rowdies brand and utilize Dunn&Co.'s expertise and creativity to make it a household name again," said Andrew Nestor, president and general manager of the Tampa Bay Rowdies.
The Tampa Bay Rowdies were born in 1975 as Tampa Bay’s first-ever professional sports franchise. From 1975-1984, the Rowdies were one of the most successful teams in the original NASL, winning the Soccer Bowl Championship in 1975 and reaching the finals in both 1978 and 1979. The Rowdies featured iconic players such as Rodney Marsh, Derek Smethurst and Steve Wegerle, while winning over the hearts of the people of Tampa Bay and creating an internationally recognized brand. For more information visit RowdiesSoccer.com.
“I came to Tampa in 1983 and remember the energy and excitement the original Rowdies franchise generated. Working with Andrew and the Rowdies is a great opportunity and we’re thrilled to be partnered with such a storied sports franchise in the Tampa Bay community,” added Troy Dunn, president of Dunn&Co.
Dunn&Co is a full-service advertising and marketing communications firm housed in a century-old former cigar factory near Tampa’s historic Ybor City. Dunn&Co. provides award-winning creative solutions for clients worldwide, including GE Healthcare, Baxter Healthcare, Zubrowka vodka, The Tampa Bay Lightning, Valpak, the Caribbean island of Curacao, Tony Roma’s restaurants, The Melting Pot Restaurants, Parliament vodka, the Florida Department of Transportation, and Sempermed USA. Dunn&Co. also provides pro-bono services to the ALS Association Florida Chapter, and the Crisis Center of Tampa Bay.